The Psychology of Racism, Identity, Diversity, and Equity (PRIDE) Lab is dedicated to empirical research that explores the complex dynamics of racism, identity, and social inequality through the lens of social psychology. Under the supervision of Dr. Simon Howard, the lab brings together a diverse group of scholars committed to using innovative cognitive, perceptual, and social research methods to investigate and address contemporary issues of racial bias.

Our research primarily focuses on understanding the psychological mechanisms that sustain and perpetuate racism, with a particular emphasis on the impact of racism on marginalized groups (e.g., Black people). The lab has three key areas of research. 

Key Areas of Research:

1.    Consequences of Exposure to Vicarious Racism:

We investigate how exposure to vicarious racism (i.e., racism experienced indirectly via media, social networks, or personal relationships) affects the well-being of racially stigmatized individuals. Our research explores outcomes such as mental health (e.g., anxiety, depression), physical health (e.g., cardiovascular stress), and behavioral outcomes (e.g., political engagement, collective action efforts).

2.    The Role of Religion in Maintaining Social Hierarchy:

We examine the role of religion in perpetuating or challenging racial (and gender) hierarchies. Our studies explore how racial and gendered God concepts/other religious deities influence racial attitudes, gender attitudes, and ideologies related to social hierarchy.

3.    Race, Perception, Judgment, and Behavior:

We explore how race shapes perceptions, judgments, and decision-making, with a focus on understanding racial biases in employment outcomes, legal outcomes, educational opportunities, and media representation.

The PRIDE Lab is committed to advancing social change through scientific inquiry. Our work is grounded in the belief that research can and should make a meaningful difference in the lives of marginalized communities. Together, we strive to create a more equitable and inclusive society by challenging systems of oppression and understanding the psychology of racism and identity.